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Brain pickings
A study conducted by Canadian researchers, published in the journal “Behaviour &Information Technology,” says it takes but a blink of the eye for an internet user to make up his/her mind about the quality of a website.
The researchers were pleasantly surprised by their findings that the human brain takes about a twentieth of a second to decide on the appeal of a website – they seriously thought it would take at least 10 times longer to form an opinion.
And just why do first impressions last? According to the researchers, it is due to what psychologists would call the “halo effect”. This translated in common terms means that if people believe a website looks good, then this positive quality will
spread to other areas such as the website’s content.Also as people like to be right, they will carry on using the website that made a good first impression – further confirming that their initial decision was correct.
They warned on basis of the study that unless first impressions are favorable, visitors will ship out of websites even before they can get to know what the website has to offer vis à vis its competitors.
Tag / Bezos
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Amazon announced Thursday that it is now selling more e-books than books printed on paper. Amazon has reached this milestone on other occasions since it started selling digital books in November of 2007: on Christmas Day in 2009, e-book sales outpaced physical sales for the day (due largely to people who had received Kindles as gifts shopping for their new devices.) And e-book sales have outstripped hardcover in the past as well. But every day since April 1, Amazon has sold 105 Kindle books for every 100 physical books, paperback and hardcover – suggesting the growth of digital book sales...
