Google AdWords is a more complex tool imaginable. Sometimes we focus on more specific settings, in the most hidden trick of the platform or the latest advertising, almost weekly, the company Larry Page. You may think that what I will explain below basic, everyone does, but the fact is that every day you learn something new and it is possible this article will tell you something that will interest you to know. Sometimes there It will give due attention to the essential and very important to do so, since it depends on the success of our campaigns . Then I explain the 5 things that are, if not the most important, the most important to me when configured campaigns. We started!
A conversion is a goal that we want to meet . It can be from a purchase, the user registration, the page view , etc. Conversions are basic and essential in the AdWords campaigns . You can find them in Tools-> Conversions menu.
“Conversions of our AdWords campaign will help us measure the success of campaigns, optimize and increase ROI”
They also allow the platform to understand when and how best to make our campaigns. The more conversions have better work systems Advanced bid by CPC and CPA, as it feeds on them to optimize them to the maximum. The conversions should be one of the first things that are configured after the first tweaking account, and to start to collect data from the outset.
Linking AdWords to Google Analytics
Google Analytics is a web analytics tool Google. By linking the accounts, have at our disposal very interesting data of the Analytics account, such as bounce rate or average session time, we can see directly from the AdWords account. With this data we are working to better understand how the and optimize campaigns . To learn how to do can check this link where you will find all the information.
Using ad extensions
The extensions are a type of ad format that help complete the information listings. They can be found in the “Ad Extensions” tab and set at the campaign and ad group. At this moment there are 6 different types of extensions:
Extensions geographical location: Thanks to the location extension address of the company is shown, your phone and the map marker with the ad text. In addition, location extension ads typically have 10% more clicks.
Call extensions: Include the phone number of the advertiser.
Application extensions: Only showing is mobile devices and allow the mobile application downloaded advertiser.
Extensions of review: reviews show services / products of the advertiser that have been published in these pages. For example, you can add users to leave reviews on Trip Advisor about a business.
Extensions highlighted text: Add a further description to enrich the listing information.
Automatic Extensions: Extensions are published by Google automatically with information regarding assessments, social extensions and previous visits.
Google often add and remove extensions, depending on its success or performing tests in some countries, as with the picture extensions , which were announced, but are not available. The extensions, in addition to completing the ad with more relevant information, expands in area of advertisement, occupying more space and thus providing more visibility . The more extensions are added to a campaign or ad group better.
“Ad extensions complete with more relevant information and expands in area, occupying more space and thus providing more visibility”
The locations of the ads are set at the campaign level and refer to geographic regions which ads are displayed. To optimize campaigns to maximum , it is important to segment well locations, since they let you know in which regions get more conversions . For example, if our location is Australia, it would be convenient, while adding Australia as location, add all regions, even if you want to optimize more, we could add all the provinces or even some cities they may appear interesting . Allow us specify locations bid increase or decrease as appropriate, for example, depending on the conversions obtained.
Segmenting words into ad groups
The segmentation of words ad groups is something basic in Google AdWords campaigns, visit here: https://platinumwebmedia.com.au/pay-per-click/
“Create more specific and relevant ad groups segmenting by ads will help us to obtain a level of high quality word and thereby reduce costs for our AdWords campaign”
Besides basic it is important because it will determine the quality of the keyword, that vital stunt using the AdWords system to calculate the position ads. If segmented correctly ads, we can create more targeted and relevant ads, which will help to obtain a high quality level of word and thus lower costs for campaign.