Blogging involves more than just writing the text for each entry.
If you want to get the most out of your blogging strategy and excellent content you post so hard, you need to perform some optimization, design and performance that allow you to have better results, more visits and conversions.
Essential Tasks before Post in WordPress
Let’s see 10 things you can do before you publish your articles on the blog in order to have better results in all respects. Review them in detail and of course, put them into practice
- Give good format to your content
Write the entrance is the first necessary step. Then add the following entry into the WordPress editor (if you wrote in another text editor) and format. This includes aspects such as:
- Add bold, italic and underlined
- Properly separate paragraphs
- Change color corresponding text
- Add images and / or videos
- Add headers H1, H2, H3, etc.
- Make appointments (if necessary)
- And everything related to the design and content structure
While the text is more understandable, much better: Do not do everything stacked or with very long paragraphs as this does not encourage more users to read the entire contents.
Also adds significant and compelling images that provide a better design and appearance at first sight.
Remember that in the first minutes is where the user decides whether the information is consumed and browsing your site or better shut your browser tab (possibly forever).
Spelling is one of the most important pillars of any content posted on the Internet. Nobody likes to read text misspelled, this makes you look bad both the website as the author.
Before you post, read one last time your ticket quickly. There may be an error of finger or lack of accents it takes to change.
- Optimization SEO
Unless you do not want to have readers and make your blog private, secure one of your goals will be at the top of Google.
Although WordPress factory is friendly to Google and other search engines, you need to make a good SEO.
There are several plugins for the “on-page SEO” and more is recommend you use WordPress SEO by Yoast , which provides a special tool to optimize entries based on which suggestions are made to the main word for which you want to position your content.
In addition to this tool, it also works to optimize the titles, metadata and general configuration of your site related to SEO.
- Add categories and tags
The categories and labels help to better classify your content and present it in an organized way. Before you post, select the category to which corresponds the post you are editing, and if necessary also add some tags related to your content.
I recommend no more than 10 categories in your blog. You can also have subcategories to classify in detail yet.
Tags are simply keywords or terms related to information published. Although not essential as the categories, also to better organize the content of a blog.
If you need to edit, delete, or perform other management tasks, go to the menu Tickets> Categories WordPress on your desktop. It is best to add your top 10 categories before publishing a blog and then add more subcategories issues as they arise.
- Featured image
The outstanding image of your entry is displayed in different parts of the content and structure depends greatly on the theme or template used. Some designs have a rectangular outstanding image above the title, other below, other square on one side of the first paragraph and we can find different variations.
It is important to add outstanding image to give some identity to the entrance and also look more visual and illustrated when entering the blog section and can see all the list of available inputs.
- Optimization title
The fact that your entry is successful in social networks and receive many clicks will depend largely on how it is prepared the title or main heading. For this I recommend you do a good optimization copywriting tips and check to make the most of this advice.
For example, it is not the same as a title it: 10 tips to make money…
a title it:
10 tips and little known to make money with your blog.
This is just one example of how a title can help or hurt the CTR of an entry in social networks or any other means of communication on the Internet.
It is very possible that your entry will contain external links either to other items and sections of your page or also to other blogs with related information.
Before posting, make sure these links are correctly added and open either in the same window or in another tab. I recommend it in another tab so that the user does not lose the content that is open and can finish reading.
- The call to action
Why do you write on your blog?
We all do to contribute to the lives of others and help them with any specific issue by value information. However, a strategy of blogging and content marketing is also works as a complement to other goals you may have on your site.
In addition to making the content of your posts read, we also recommend to include calls to action that you will achieve other conversions.
For example, insert a subscription form at the end of each article to grow your subscriber list, a text box with a link to your products and services, banner advertising, an invitation to a webinar or any other call to action that allows you to better assess the effectiveness and performance of your ticket.
The frequency and appearance of calls to action depends on your goals. I recommend frequently and in (almost) all tickets include)
- Check the permalink
The permalink of your post refers to the URL and structure. I recommend you do the URL as short and precise as possible. If your title is rather long, modifies the permalink to make it more understandable and concise.
For example, for a fitness article called “The Ultimate Guide to Weight Loss with Diet Paleo soon,” the permanent link by default would be:
Too long is not it? What do you think about the next best?
More accessible, easy to identify and share online
Always check your permalinks to be short and well optimized.
- Optimizing images
It is very possible that your entry go to see pictures, which give a more friendly, and nice visual touch to content.
Upon add images, but also forget the basics of optimization:
- Title – containing the keyword most important post or entry
- Alternative text – the same keyword can be related term or any other description – a good description always helps
Besides this, also set good size (not too big nor too small), alignment, and if you have a link.
A well optimized input image helps better reading, loading speed and SEO positioning.
WordPress website design services in Adelaide, Australia visit here: https://platinumwebmedia.com.au/wordpress/
What did you think these 10 essential tasks before publishing a post?
Some are more important than others, but all help the entry or item has a better performance, design and can attract more readers.
Put them into practice every time you go to publish in your blog. It will take more time but it is 100% worth every one of them.