Companies continue without get the positioning of their websites in the search engines mainly because they are unaware that need this service.

Considering that we have previously published several articles that talk about promoting web pages, this time we will go straight to the point. Companies continue without get the positioning of their websites in the search engines mainly because they are unaware that need this service, and when they find it necessary to do so, it is usually too late, since their sites are already developed and it is in vain then hire the positioning service.

It will cost a lot of work to companies accept that the dissemination strategy, promotion or search engine optimization, as you prefer to call it, should be implemented since the site is being designed for the first time and there are still those who think that this can be achieved through a simple registration.

As Important as the Promotion Design

Among the issues that have hampered them to entrepreneurs and managers about issues related to Internet it is regarding the distribution or promotion or web pages. A large majority of the executives involved in the development of web pages known to date to implement a website for your organization, it is not only necessary to hire the site design, but also the promotion.

Usually, managers responsible for implementing focus solely on the design of the sites. As is customary in these types of projects, define the content, prepare documents and photographs, and then proceed to the design of its website with resources from home or hiring the services of a web designer you trust. Many of these projects are developed by the same advertising agencies and graphic designs have been taking care of traditional advertising campaigns of companies.

Months after publication of the website, executives begin to wonder how effective your campaign is still internet marketing. In analyzing the results, for obvious reasons, they begin to hear terms such as number of visitors, traffic statistics, number of business opportunities generated and impact on sales. Someone within your company suggests at some point in this process, to increase visits as indicated is to record the page in search engines like Google and Yahoo!

Interest Positioning

It is from that point that things begin to take a different course. Managers of companies have realized they need more promotion and dissemination of their website and even then they find they can hire a service to more actively promote its website, known as SEO.

Unfortunately for these companies, their managers have realized a little late to the need to promote your website on search engines, when the site is already designed and it is very difficult to launch at that time a plan for positioning. Although you have said otherwise, positioning is complex and must be implemented since it is designing the page for the first time. If the site is already developed and was not designed with proper technique, very likely have to be redesigned completely (as if a new site) to position it in the search engines, which is unacceptable to most companies that are in that situation who have already made an investment in the site, but to continue investing, which are expected to begin receiving results and expected benefits.

We know the reasons, but most entrepreneurs and managers do not pay initially due attention to development projects web pages and usually are not enough resources allocated to these projects. You do not have yet a lot of confidence in Internet marketing campaigns and objectives usually limited to only a presence. The interest is usually created months later when the site is finished and there is not much that can be done at that time to achieve the desired levels of promotion.

Ineffective Strategies

The scenario is further complicated when companies accept the need to work on the dissemination and make the decision to promote their websites, but do not follow the right path. At that time is when normally arise SEO experts in Australia with ideas and strategies in practice are not very effective. Among these techniques they are ineffective:

  • High of web pages in 10,000 or more searchers
  • Registration frequent searchers
  • Including meta tags on pages
  • Excessively repeat keywords
  • Using traps in handling texts
  • In general, any technique that is fraudulent

Take special care in selecting an agency to promote its website, since many firms are taking advantage of the ignorance of enterprises about search engine optimization, to provide services that are not exactly necessary or may not be effective.

It is very important that you know that the registry is not the same as positioning. Google, for example, can accept your application for registration and enter the website of your business to your rates, but that does not mean your page will consequently list in the top positions. Search engine optimization is much more than a simple registration and bring under control requires a number of elements that only an experienced specialist in this field known. For this reason it is that the positioning is not simple nor is economic and takes several months to achieve the desired levels of promotion.

There are several practices and beliefs, some suggested websites allegedly specialized in positioning, other transmitted directly from person to person, and thus, although many of them originals, are ineffective at the end of the day. Stuck hope in such strategies usually vanishes when entering the grounds of a SEO specialist (for its acronym in English, search engine optimization). Overall positioning strategies that are easy to implement sound very effective.

Just look at the volume of web pages that handle the search engines to understand that stand out among the more than eight billion pages included about World Wide Web, indeed it requires a thorough study of all the variables involved in the optimization a website.

Hire a Specialist

Before hiring a service, make sure that the agency is a specialist in position and check that they (as) have actually managed to locate the web sites of its customers within the first three pages of results of major search engines like Google, Yahoo! and Bing.

We are confident that this type of communication can help to quickly resolve the principal weakness of Internet marketing campaigns that exists today, which is the lack of proper promotion of websites.

Regardless of gender web site that has implemented business, whether a business site, online store, service, corporate image or entertainment, the success of your project depends largely on the traffic that it generates.

In terms of Internet technologies, traffic is the number of visitors passing through a Web page during a certain period. The number of visits can be measured daily, weekly or sometimes a month. Traffic levels greatly influence the success or failure of your project to market products and services online.

Regardless of gender Web site that has implemented business, whether a business site, e-commerce, service, corporate image or entertainment, the success of your project depends largely on the traffic that it generates.

The main benefits are obtained when operating a Web site with high traffic are:

  1. Your company is actively involved in Internet and e-business achieves higher diffusion within your potential market.
  2. Your business plan on the Internet will have much greater chance of success.
  3. Your site can be transformed from a cost center into a resource for your business, either through the marketing of products and services of your company or the sale of advertising space to third parties.
  4. His Web site and responsible for integrating these technologies in your company team can become a business unit within your organization more.

It is likely that your business does not need the millions of visitors who have passed through, or the hundreds of thousands of hits that Google has each day. Perhaps a hundred visits a day are sufficient for now his experience would go ruling traffic levels that you must achieve to have a profitable site.

Now that you understand the importance of traffic surely you wonder how to achieve it. Traffic is successfully achieved by complying with the following three basic elements: content, visibility and promotion.

visit here for increase visits and traffic to your website:

The Content

It is important that companies understand the importance of publishing relevant information on its website. Traffic levels that you require, can only be achieved through appropriate content. Remember that people who surf the Internet you are looking for information to make decisions, a particular service access to data banks or the purchase of a product or service.

Post that you are and what your company produces and markets are not enough. Your site should include information to your visitors make their daily work easier, but above all, enabling them to make decisions.

If you can publish relevant information, not just customers often return to your site, but they are often recommended to others, which is vital to increase traffic levels.


Statistics carried out in recent years by specialists in the field, we confirm that at least seven out of ten visits to a Web page come from a search engine.

It is very important that your website has proper visibility on the Internet, that your pages are easily localized to appear listed within the first three pages of results on these search engines.

No one visits a site that its existence is unknown, this is a fact.


Its website needs to be disseminated through as many possible media. Part of this promotion is done on the Internet itself, not only registering the site in search engines but also to all specialized directories for your line of business sector.

You also have the possibility of advertising space on the Internet, through banners placed on pages of those websites that are frequently visited by potential customers. They are certainly traditional media like television, radio, newspapers, magazines and billboards.

Once you published your site, your immediate goal should be to generate traffic and not cease their actions to achieve the monthly visitor that you consider sufficient to meet their business expectations.

A Web site can be accessed either because we know that there, having received an advertisement for some recommendation, by consulting specialized directories or through search engines. Actions to disseminate its website should revolve around these alternatives.

Finally, we recommend taking a very important practice. Not applicable to promoting your site until you have satisfactorily completed these two basic requirements: Have a real deal, represented by the content and marketing your website, and the technical elements they have been cared for appropriate positioning Search engines.

Traffic, key to success on the Internet is not just luck, but the result of knowledge and correct application of the techniques and best practices for marketing, Internet technologies and Web design.

If you are looking forward to start your own business, you require a website. You website will be the interface of your business or company. It will be where your clients can view your business profile and portfolio. They will get information about the products and services you offer. Moreover, they will contact you through your business website. Simply talking, your website is like a shop window where people come, look for, choose and buy products or services. When you are looking forward to an ecommerce website where you would really sell products, you must consider some important factors.

The design or the outlook of the website is very important these days. Although you might think, you can do well with any design. You must look for a good interface. The benefits of a good-looking websites are not few. This advantage makes the most of your business website. You should know that not only users but search engines also notice websites with good designs. Google has reported in its new Panda update that is considers websites with good design and accessibility features. Moreover, it prioritizes content that other things. Hence, it becomes clear that content and designs are two important things that decide the fate of an ecommerce website.

Whenever, talking of design, we start thinking about complex structures of code, big images, logos and heavy Flash. You might be living with the misunderstandings or misbelieves that design is a rocket science. For you, let us make it clear that design is easy and fun. It is just the output of creativity and intelligence. Today, we live a world of better options. Technology has blessed us with numerous advantages that we can use to establish our business. We have a plethora of editors and IDEs that we can employ to design and develop robust websites. These tools and editors come with the concept of Rapid Application Development.

Rapid Application Development has been present for a long time, but people understood its importance recently. We can build strong applications in less time by this method. These tools feature automatic coding features to save time and labor. You can employ RAD tools to design your website. Some of the most popular tools are Visual Web Developer, Dream Weaver, etc. The heavy and full-fledged software enable fast coding and development. They support a variety of languages like ASP.NET, ASP, C#, VB, VB.NET, Java, JavaScript, J#, PHP, AJAX, Using Drupal etc. Additionally, we have many other designing tools like Notepad2, Notepad++, Zend, Aptana, etc. Most of these are available free or at low cost on the Internet. Unless you are into a very big enterprise level project, you need not pay good amount.

Designing a website for business is now getting very easy with the availability of modern tools. If you have the knowledge of little expertise of programming, you can step into making small websites. Once you are able to build small applications with zero error, you can learn how to develop bigger ecommerce projects.

Consult a physician is not always a comfortable exercise, especially when it comes to matters that have to do with technology.

Discuss our views and strategies with a specialist is not always comfortable for the person involved, especially when it comes to matters that have to do with technology exercise. Although it is hard to believe, the Web design consultant faces a particular problem when trying to successfully implement a good marketing campaign on the Internet, perhaps largely because of the limited technological culture in Mexico, and in general in Latin America. Be it a disease, a problem with our car or, for that matter, the website design, diagnosis and recommendations issued by a specialist are sometimes difficult to accept.

Visit here for website designing in Australia:

One of the most common reasons why many companies make contact with our firm is because their websites are not meeting the advocacy role for which they were created. They communicate with one goal in mind: to make their Web pages can be located through search engines.

Website Positioning

When requesting service search engine rankings, entrepreneurs and managers generally expect an answer to the following three attributes: that is effective, simple and inexpensive. However, in many cases the diagnosis made by an agency like ours, specializing in Internet marketing, breaks with that hope, since the solution is itself effective, but neither simple nor inexpensive as customers expect, and that in most cases the specialist will recommend a total redesign of the site.

A couple of weeks ago, for example, which happens every day more often, we received a call from a company in Mexico that manufactures and markets various products for the construction industry. They had a few months after his website published on the Internet, had already found that very few people went through your site and wanted to position your Web page simply by hiring a positioning service. I cannot describe the big trouble to the executive when we said your site, which had invested a significant amount of resources, had to be redesigned completely to achieve its goal of generating new business opportunities through its website.

In an effort to salvage some benefit from the investment that has already been done in the design of Web pages, these companies will surely try various strategies suggested by some inexperienced consultants. However, efforts in most cases will be practically useless and executives will end sooner or later accept that your website is poorly done or not to be so dramatic, that was not designed with the objective of promoting the products and services through the search engine rankings.

Different Strategies

As if that were not enough, the matter is further complicated when they go on stage who have been named as the party of pseudo-experts in marketing “rude” on the Internet with technical low profile all they do is confuse entrepreneurs and directors. Them, “rude” but posed economical solutions ineffective as the massive and frequent search engine registration, lists 500 parameters, exchanging links, text on white background, rich entry pages and other technical parameters not supported by the search engines. On the other side are “technical” agencies that can offer a higher percentage of effectiveness of marketing campaigns on the Internet, companies with technology expertise and project management, which have been given the task to specialize in this very complex field of search engine rankings (search engine positioning).

Our firm has more than five years informing the market that there is a more effective way of doing things well on the Internet. Some are picking up the recommendation on time, other learning based on costly failures of their campaigns.

Our advice is to pay attention to specialists in web design before making decisions, although sometimes their recommendations are not precisely what you want to hear.

There’s nothing like being in the hands of a specialist!